We live in a world where more people are spending more time online rather than getting real face-to-face time. And it’s bad for our health. A Harvard study literally proved it.
So we worked with White Claw and “friendliest man in music” (our iPhone pics can prove it) Teddy Swims, to remind Gen-Z it's not about status, success, or looking good on your socials... it's about getting your crew together with a 12-pack. And if Teddy turns up to do some karaoke, even better.