Back in 2016, with Carling sponsoring the Premier League for the first time in 15 years, they asked us to make some noise about it.
But with the launch of Friday Night Football, we saw a bigger chance to connect with football (and beer) fans across the country.
Going out live across socials before the match, then live on Sky Sports 1 afterwards, In Off The Bar was Soccer AM meets TFI Friday: BTS content and interviews, alternative analysis, celeb guests, giveaways, and football-related challenges.
Here’s a “best of” cut. Scroll for the results and some bonus bits.
Just as we were getting going, Carling was up for pitch - and our relationship with the show was over.
But the what could have been of some of these features still lives strong in our dreams.
