Pet food is usually woefully lacking in anything other than loads of preservatives. No taste. No flavour. No good.
But then Freshpet came along.
A new product that deserved a new way of talking about pet food. Something that wasn’t just ‘dogs are happy, aren’t they?’.
This is what we did.
Chief Creative Officers: Ben Middleton & Stu Outhwaite-Noel
Director: Neil Harris through Smuggler